As the world moves to HDTV, its time to think harder about how to get HD signals into our homes. Cable and Satellite are great solutions, but it is a shame to spend so much to get local stations that are available for free. Also, if you are a current HDTV user with Directv, as I am, you may need to invest yet again to upgrade your dish to get all the new MPEG4 distributions.
I have a really smart friend who understands everything there is to know about antennas (Black OPs military kind of stuff). He tells me that there are a few companies that really have a grasp on making over the air signals work. The entire industry for years has been focused on building better digital transceivers. They have forgotten about the science of antennas, multi-path, etc.
The company though that has this licked is Antennas Direct (also known as Terrestrial-digital). They are not selling the same old antenna. They have applied the best engineering possible to their system, and it shows. Their antennas outperform anything I have been able to find. And based on what I saw at CEDIA, I think they have more to come. For us end users, we can get a better picture without paying Directv. For installers, you can sell an antenna that will never come back. Good examples of their products include: